Unconventional Tourism

Wonderful Italy makes non-conventional tourist destinations accessible and appealing to travelers: through the enhancement of underutilized properties and the aggregation of a fragmented tourist offer, the territorial impact is beneficial.

Thanks to its size and local roots, Wonderful Italy contributes to the development of the sectors connected to tourism and invests in the professionalization of local skills. It involves small operators and micro-enterprises representing over 75% of the network of partners and suppliers.

Workshops

For operators active in productive sectors related to tourism, the growth and progressive professionalization of the short-term rental sector in Italy offer opportunities for growth and also require a commitment to improving their performance in terms of organizational innovation, quality, professionalism, employee safety, and environmental sustainability. For this reason, Wonderful Italy regularly promotes workshops and networking opportunities, not only for companies in the strictly tourist sector but also for companies providing facility management services, logistics, cleaning, and laundry.

Small business owners and entrepreneurs participate in the workshops with their teams, engaged in moments of updating on technical content but also in discussions on data, trends, and prospects for the sector. Training dedicated to cleaning companies also includes practical sessions for those working in tourist apartments, thanks to the collaboration with one of the cleaning service companies born from Wonderful Italy's social impact initiatives.

Training events also involve important territorial actors committed to social and employment inclusion: the San Gennaro Community Foundation in Naples, Opera Don Calabria in Palermo, the Local Action Group Alto Salento 2020 in Ostuni. After Palermo, Bologna, Bellagio, Naples, and Ostuni, the next locations will be Turin, Syracuse, Genoa, Olbia, and Lake Garda.