Social Impact
Wonderful Italy aims to produce positive change through tourism, operating as a cohesive enterprise, aware of its ties of interdependence with territories, actors and communities. Discover our initiatives.
The ways we leave a positive social impact
Our mission is to introduce our guests to the wonders of Italy, including the country’s lesser-known destinations. We aim to support local entrepreneurs hosting guests in authentic homes, and providing local experiences and activities.
We combine skills and energies to create projects with positive social impact in the areas in which we operate through an extensive network of local offices and teams rooted in the territory. We collaborate with institutions and nonprofit organizations with which we develop social innovation projects. Our vacation homes enhance existing structures to avoid taking up new land by building new accommodations.
Since 2023 we have been members of AITR, Associazione Italiana Turismo Responsabile.
Our values
Authenticity
We support the growth of tourism in Italy's most authentic destinations. Thanks to us, our guests also discover lesser-known locations beaten by mass tourism.
Wonderful Italy's Theory of Change
The Theory of Change is at the heart of our commitment. It is a logic model that links our actions to the long-term results we want to achieve. By defining a sequence of changes, from the current situation to the desired one, we ensure the transparency and effectiveness of our work.
Our social impact goals
Supporting the development of low-income destinations
We support the development of low-income destinations, with more than 50% of housing in territories with per capita income below the national average.
Our initiatives
Learn how we create a positive impact on local areas. Read stories of how we enhance local communities, promote sustainable tourism, and create new development opportunities.
Our results
Our commitment translates into concrete results. We measure not only traditional business performance, but also the positive change we are able to generate by identifying specific dimensions of direct and indirect impact.
72%
Homes
in locations with per capita income below the national average
73%
Local partners
with fewer than 5 employees
5,5 days
Average stay
average: 3,3 days / destinations
15+
Workshops and courses
every year in our local offices
>50%
Employed women
in Wonderful Italy
11
Social Projects
activated every year
Contacts
If you are a journalist or nonprofit organization and need to learn more about us, you can contact our Special Projects Office.